John Mackenrow is awesome

The devitalization of history transformed into merchandise and style. Is this how capitalism has absorbed the anti-system?
I feel as though art has always been the voice that yells at society through a long and dark hallway. I think that if art were personified it would similar to John Mackenrow, talented but exceptionally angry and defiant. Just as John Mackenrow was a talented tennis player he marketed as the bad boy of the sport with a heated temper. I think this is very similar to how capitalism treats the creative. Capitalism has taken a high energy subject with what I would consider to be intellectuals and transformed them into mainstream or hot item like merchandise or style.